"How do we get the maximum response from our marketing budget to attract sponsors to support WiRE (Women in Rural Enterprise) and to encourage members to join?"
After the winning strategy session we determined that the 'drivers' were the key to the success of the whole operation. Sponsorship would be won if we demonstrated the high demand for the support provided through WiRE membership.
WiRE is now sponsored by HSBC and the Government, the initiative is supported by H.R.H. Prince Charles and the whole venture has proved to be a great success for sponsors and members alike.