"Strawberry Fields' contribution to the WiRE launch has been completely invaluable, from the brainstorming session to the design and production of marketing and promotional materials. They have successfully provided us with a distinctive and memorable corporate identity without which we are sure the speed and success of the project would have been considerably hindered."
Izzy Warren-Smith, Hefce/Dti, WiRE Project Controller - Harper Adams University College
"How do we get the maximum response from our marketing budget to attract sponsors to support WiRE (Women in Rural Enterprise) and to encourage members to join?"
After the winning strategy session we determined that the 'drivers' were the key to the success of the whole operation. Sponsorship would be won if we demonstrated the high demand for the support provided through WiRE membership.
WiRE is now sponsored by HSBC and the Government, the initiative is supported by H.R.H. Prince Charles and the whole venture has proved to be a great success for sponsors and members alike.