"To become market leader of the film packaging industry; unite the 11 strategic manufacturing business units under a co-ordinated, united banner; create a more dynamic approach."
After the initial diagnostic, it was decided to refocus the company's efforts away from commodity-led offerings and offer more added-value and service.
A marketing plan was instigated which incorporated a new focus on customer relationship management, especially retention and developing new business.
The organisation would inevitably experience a "change programme" which would help to refocus it's core value propositions and present the Britton Group with corporate and creative vision, in preparation for unleashing their true potential. The new "realised" values would be visually and creatively incorporated into the corporate culture of the organisation.