ADROIT TECHNOLOGIES LTD
"How do we penetrate major corporations and markets from a relatively young company and against entrenched competition?"
After the diagnostic session - we concluded that the impression and differential would hold the key to market penetration.
Since most of the major corporations were in the energy industry, a synergistic relationship was encouraged through the use of empathetic imagery initially - and later on a more dynamic differential. This was conducted against not only stiff competition; but deeply entrenched competition. It was a combination of gentle push and pull strategies that won through.