How Darwin’s insights into how Creativity can help businesses to grow…

Posted on Posted in Blog

Creativity, Innovation and Entrepreneurship are integrally and directly linked. According to Darwin, creative behaviour can enhance a persons adaptive fitness. Entrepreneurs can benefit from his insights and observations. Trial and error on its own is an inefficient process, rather creative thinking and insights can give rise to a unique competitive advantage. If we apply this […]

Traditional Marketing vs Digital Marketing?

Posted on Posted in Blog

Once upon a time, there were Sales, then there were Sales and Marketing. Now we have Digital Marketing – so what’s the difference and why is it important? Digital Marketing has changed the landscape of marketing forever, but branding and its relevance to customer needs is still more relevant and acute. Understanding the needs of […]