ADROIT TECHNOLOGIES LTD
"There is no doubt that Strawberry Fields delivers ideas and strategies that companies can usually dream of achieving... we have penetrated major markets since enlisting their services."
Nigel Ball, Sales Director, Adroit Technologies Ltd
Problem
"How do we penetrate major corporations and markets from a relatively young company and against entrenched competition?"
Solution
After the diagnostic session - we concluded that the impression and differential would hold the key to market penetration.
Since most of the major corporations were in the energy industry, a synergistic relationship was encouraged through the use of empathetic imagery initially - and later on a more dynamic differential. This was conducted against not only stiff competition; but deeply entrenched competition. It was a combination of gentle push and pull strategies that won through.
