Innovation in the Boardroom

“The only people we would not recommend Strawberry Fields to are our competitors. Without Strawberry Fields input we would not have achieved, let alone exceeded, our growth targets.”

– David Jarvis (Procase International)

The Darwin Matrix presentation and innovation tool is used by business development managers, marketing managers and people responsible for organisational strategy and its implementation. It has helped to turn companies around, create new business and launch brand new companies. Due to its increased demand we are training and appointing vetted consultants to use the Darwin Matrix process under license, please contact us for details.

How does it help? here is an example: By running a facilitated workshop on innovation, the business development manager is able to get agreement on business development plans – what’s more he or she will have an App to use with their chosen team members to facilitate the implementation of the business development or strategic plan. The team uses the Darwin Matrix on an “away day”’ so they are familiar with how it works. They are allocated (self-appointed) tasks and work in collaboration (digitally and in real time with the App) with other team members to fulfil their objectives. The innovation and business development plan doesn’t stop with innovation away day, its the beginning of the Darwin Matrix innovation process. Baker Goodchild has been using it for 6 years and their turnover has increased on average over 25% per year (37% this past year). They use the Matrix  as a valuable resource in house and as a more robust way to grow their business.

The Director for Baker Goodchild, Adam Stafford said “Its brilliant, its an absolute goldmine for us, it keeps us in touch with each other in real time and on an ongoing basis.”

Sales presentation tool? The Darwin Matrix is used as a powerful sales presentation tool – crucially it helps to win new business using the latest smart application technology. James Welch, Director of ITR technologies, said “The Darwin Matrix looks and acts like my brain works – it’s the best presentation application I have seen in my 15 years as a sales director.”

We work with our clients so that they are directly involved in their own business development. Using innovation tools such as the Darwin Matrix we bring their teams to actively participate in their innovations in real time and in a dynamic collaborative way. The process is also used as a powerful presentation tool to help businesses win business worldwide. Where our clients see problems – we turn the problems on their head and help them to see opportunities and creative solutions. In effect we form mastermind groups within the business development team, within the sales team and/or with the production team.

A good example is a small farm (a client) ) that suffered from a downturn and was at the point of going out of business. The client used our Darwin Matrix process and now has a turnover in excess of £48 million.  A business that relies purely on chance or fate, or even apathy runs a risky outcome. The best ways to fight back is to evolve, be proactive and turn to a process (the Darwin matrix) that has a proven track record for getting results.

We help to increase team dynamics in the boardroom which results in increasing profitability, efficiency and helping to make creativity a core competence so that each person in the business is contributing to the future success of the company.

“Following The Darwin Innovation Matrix work with Strawberry Fields, our turnover has increased consistently for the past 5 years by over 25% every year, 32% and 37% over the past 2 years.”

– Bruce Thomson (Chairman and CEO, Baker Goodchild)


Business Models


Need help with creating or improving your existing Business Model? – Contact us today.


Technological Change & Digital Media




Internet Speed Websites on Black



Business Innovation


The world is rapidly becoming an online global village and this means increased competition, thus comes the importance of innovation.

There are several reasons why the generation of new ideas can be critical to your business’s success. Although every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals

The process we use to give our clients this cutting edge in Business Innovation is The Darwin Matrix. The ‘Darwin Matrix’ is a visual real-time Project/Target progress tracker. From start to finish the business can manage and view business ideas, needs and dependent priorities in a more effective way and use this development tool to adopt or improve company goals and internally track all of this progress at the workplace, or simply from the comfort of their own home – using The Darwin Matrix App. The great importance of this tool is its visual – transparency, which constantly gives a fresh insight and overview of into business goals and progress.

“The retention of information is 6 times greater when information is presented both visually and orally rather than by written words alone.” 

– [research carried out by the U.S. Department of Labor, OSHA Office of Training & Education].

Interested in how The Darwin Matrix can improve your business targets and ambitions? – Contact us today.