Imagination – According to research by Harvard University and the Massachusetts Institute of Technology - the science and business graduates that are the most successful, are more creative and agile thinkers. The research concludes that creative thinking should have a higher priority in education overall and further that they consider that it is a vital component for business and scientific development. This is borne out by other research among business leaders recently conducted by IBM. Eighty eight percent of professionals interviewed said that creativity should be built into standard education curricula. Business owners need to see themselves as leaders of innovation running a creative organisation in a way that enables creativity itself to become a core competence. Whatever the organisation may comprise of, an entrepreneurial and innovative mindset suitably integrated into the culture can significantly raise effectiveness and yield higher productivity and profits. Ideas and their implementation are the only real difference when everything else is equal.
Knowledge- Human resources and how relevant information contributes to our knowledge and strategies are crucial for success. Find new ways of looking at business models that view business in a different way and re-appraise value, information and revenue streams. Acquiring knowledge is a two way process and depends as much on the recipient’s response to learning, as well as to the educator.
Technological Change – How we respond to change determines success or failure. Don’t be fooled by success and stand still – the only certainty in business is change. Successful companies – large and small – succeed by constantly changing their business perspective, looking at how creativity and innovation can provide competitive advantage in a fast changing environment. Mobile devices are the new vehicles for brand and business engagement and will revolutionise competitive marketing media strategies.
Globalisation – The world is rapidly becoming a global village and this means increased competition. Economies are opening up, internet technology is constantly changing and presenting challenges as well opportunities. Look at what the most successful companies are doing, copy best practise but most importantly, create your own unique value. The next key internet revolution and business opportunities is with mobile learning devices (tablets and mobile phones) utilising APPs and cloud technology.
Holistic Innovation Matrix - see www.holisticinnovation.co.uk. Game changer strategies and competitive advantage are brought about through the ongoing search for value creation. The process we use is designed to free us from the blocks to creative thinking, identify gaps in our knowledge and give us a new creative space for a strategic perspective. Using the Innovation Matrix we can conceptualise and plan formidable strategies. When we were challenged by Royal Dutch Shell to help create new patents, new business ideas and resolve major problems on a global scale we began by igniting creativity and using the power of the innovation matrix. see www.holisticinnovation.co.uk
We offer the following services:
Business planning for radical competitive advantage.
Consultancy for e-digital communications, business and organisational growth
Strategic innovation workshops to help companies resolve issues and blocks to development
Global Brand and Marketing communications
“The only people we would not recommend Strawberry Fields to are our competitors. Without Strawberry Fields’ input we would not have achieved, let alone exceeded, our growth targets.” (see testimonials)