Innovation in the Boardroom

“The only people we would not recommend Strawberry Fields to are our competitors.

Without the innovation input we would not have achieved, let alone exceeded, our growth targets.”

– David Jarvis (Procase International)

The Innovation and empowerment process

Strawberry Fields helps to empower companies and organisations by using a diagnostic process and empowerment tools that defines and maps out the needs and aspirations of the business teams and then plots a course for successful implementation of the innovations that arise from the ‘Darwin Matrix’ collaborative process. It transforms mediocre companies and organisations into highly creative and dynamic businesses.

John (Rainford) CE – has testimonials and proven metrics for his process for Global companies including Research and Technology companies such as Shell Global Solutions.

He was appointed Director of Rapid Innovation for Business Development at Birmingham City University and is a visiting Fellow at Birmingham Business School where his course “Creativity for Competitive Advantage’ was mandatory for all MBA students. He has taught “How to innovate’ at leading Business Schools including the London Business School.

He has created an Innovation Lab and is currently looking for partners and collaborators who would like to re-create these successful processes into their business model or organisation.

“The Darwin Matrix is genius, in the way that it identifies and creates new solutions, and new innovations, whether it is simply bring ideas to market or creating new worthwhile patents”

Dr Allan Samuel, Business Development, Shell Global Solutions.

How does it help? Simply put, it provides CLARITY. How many business organisations strive for clarity? In reality business is messy and clarity helps us see through the fog to our true objectives. 

Here is an example: By running a facilitated workshop on innovation, the business development manager or Chief Executive is able to get agreement on business development plans, but first we test the robustness of the existing strategy. Incidentally, many companies are able to use the Darwin Matrix to get collaboration from their own clients as well as developing new ones.

Any business strategy should be able to withstand scrutiny. 100% of all the participants choose to change the direction of the company – in a better way.  The Darwin Matrix is providing clarity to your future strategy as well as testing your current strategy – that’s the way it’s described by the people who use it. The magic in the process is that it evolves with you, and doesn’t just stop when the meetings end. It continues until you reach your objectives, then it identifies subsequent objectives and helps you to plot a course to the next goal, and so on.

The team(s) use the Darwin Matrix – so that they are familiar with how it works. They are allocated (self-appointed) tasks and work in collaboration (digitally and in real time with the software) with other team members to fulfil their objectives. The innovation and business development plan doesn’t stop with innovation day(s), it’s the beginning of the Darwin Matrix evolution process. Baker Goodchild has been using it for 4 years and their turnover has increased on average over 25% per year (52% this past year). They use the Matrix as a valuable resource in house and as a more robust way to grow their business.

The Director for Baker Goodchild, Adam Stafford said “Its brilliant, its an absolute goldmine for us, it keeps us in touch with each other in real time and on an ongoing basis.”

Sales presentation tool? The Darwin Matrix can be used as a powerful sales presentation tool – crucially it helps to win new business using the latest smart application technology. James Welch, Director of ITR technologies, said “The Darwin Matrix looks and acts like my brain works – it’s the best presentation application I have seen in my 15 years as a sales director.”

We work with our clients so that they are directly involved in their own business development. Using innovation tools such as the Darwin Matrix we bring their teams to actively participate in their innovations in real time and in a dynamic collaborative way. The process is also used as a powerful presentation tool to help businesses win business worldwide. Where our clients see problems – we turn the problems on their head and help them to see opportunities and creative solutions. In effect we form mastermind groups within the business development team, within the sales team and/or with the production team.

A good example is a small farm (a client) ) that suffered from a downturn and was at the point of going out of business. The client used our Darwin Matrix process and now has a turnover in excess of £48 million.  A business that relies purely on chance or fate, or even worse – puts their head in the sand – runs a risky outcome. The best ways to fight back is to evolve, be proactive and turn to a process (the Darwin matrix) that has a proven track record internationally for getting results.

We help to increase team dynamics in the boardroom which results in increasing profitability, efficiency and helping to make creativity a core competence so that each person in the business is contributing to the future success of the company.

“Following The Darwin Innovation Matrix work with Strawberry Fields, our turnover has increased consistently for the past 4 years by over 25% every year, 52% over the past year.”

– Bruce Thomson (Chairman and CEO, Baker Goodchild)


Business Models


Need help with creating or improving your existing Business Model? – Contact us today.


Technological Change & Digital Media




Internet Speed Websites on Black



Business Innovation


The world is rapidly becoming an online global village and this means increased competition, if you don’t think innovative thinking is important – think again.

The above diagram demonstrates how the Darwin Matrix process works. Its all about how we connect as individuals as well as idea connectiveness. The priorities in our DM (the bubbles0 can change at the touch of your finger literally – so it can change the way business changes – in real time.

There are several reasons why the generation of good ideas can be critical to your business’s success. Incidentally we don’t mean a proliferation of ideas for the sake of it – rather we will use initiatives that you will readily find on a chess board. Computers may think of a million ways – but the reality is that that there is only one or two really good moves that you can make. Thats what our innovation process – the Darwin Matrix strives for – and we guide you all the way. Although every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation is a key differentiator between market leaders and their rivals

The ‘Darwin Matrix’ software that accompanies the process is a visual real-time Project/Target progress tracker. From start to finish the business can manage and view business ideas, needs and dependent priorities in a more effective way and use this development tool to adopt or improve company goals and internally track all of this progress at the workplace, or from the comfort of their own home. Innovation doesn’t stop at the workplace and if your workforce are having a good time being motivated using their own Darwin Matrix – then why not?

As part of our offering we give the Darwin Matrix self evaluation tool to all of the families of the participants (in larger companies this is usually whole departments. This DM process is about changing the way we think and we are on a global mission.


“The retention of information is 6 times greater when information is presented both visually and orally rather than by written words alone.” 

– [research carried out by the U.S. Department of Labor, OSHA Office of Training & Education].